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Effect of Out-of-Stock or Discontinued products in eCommerce sites
Many people think that it is not a good thing to display out-of-stock (OOS) or discontinued products in e-commerce web sites. But let us not jump to a quick conclusion like this one, unless you have some statistical data or analysis which backs your decision. In e-commerce arena, every move you make has an immediate impact. Being OOS does not sound good but making a decision just by thinking that it sounds bad, might cause bigger problems for your sales. What I would do is I would try to find a way around the OOS problem and still capture some sales over it. In this article I will try to share some methods and techniques you can use to achieve this.
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